Are you planning to create a brand logo design for a company? Here are five tips that will help you in creating an outstanding and effective logo. Make sure to follow the steps so that you can impress the company by creating a logo that attracts the target audience.
When it comes to designing a logo for a company, you should keep in mind that the design should look modern and communicate with the target audience. In today’s business brand logo design is not just a visual tool. It is rather a brand identity.
A logo is designed to send a message to the target audience. A logo can even convert people from potential leads to become loyal customers. That is why you need to design any logo effectively. Here are five tips that you can follow.
1. Understanding the brand:
Being a graphic designer or an illustrator, you must have designed many logos. To create an effective brand logo design, you have to understand what the brand is. Each of the brands caters to different types of people. So, the target audience varies from company to company.
Hence, the primary step to creating a logo is to find out what brand psychology is. The vision of the company will help you know what the company is and what it wants to achieve in the future.
2. The type of design:
When you are done with getting the idea about the company, now it is your time to decide how you want the logo design to be. While some companies want to use its name as the logo, some want to use symbols and some prefer using both symbols and the company name.
Using the name of the company is no doubt one of the most preferred choices as the company is recognized through its name. The name, when used in the logo, instantly makes the logo usable for advertising the brand. You can also choose symbols if the company is ready to spend time in increasing brand awareness.
3. Choose colors carefully:
Colors are very important when it comes to creating any type of design. So, you need to choose colors carefully when you are designing a logo. Red represents aggressiveness, energy, passion, etc. Blue, on the other hand, reflects wisdom, loyalty, trust, confidence, depth, etc. Green is the color of freshness, harmony, safety, etc. Yellow means happiness, enlightenment, positivity, intellect, etc. Each and every color symbolizes something.
So, when you choose any color or combine two or more colors, you have to be careful. Choose the colors wisely to communicate exactly what the company wants to tell its target audience.
4. Pay attention to the fonts:
Unfortunately, there are designers who do not pay much attention to the font when designing a logo. Choosing the right typeface is as important as choosing the colors and creating a design. There are more than 50 fonts that you can use for logo design. You can check out www.digitalpolo.com to know the different typefaces that you can use for brand identity design.
Each typeface represents some kind of emotion and that makes the typefaces applicable for different types of logo designs. While you can use bold fonts to show personality, comic fonts are good for brands that cater to children.
5. Simple design:
I would want you to look at the logos of famous companies such as Apple, Mercedes, Coca-Cola, RayBan, IBM, etc. Each of the logo, no matter whether it is a symbol or the name of the brand, is simple. Simple design makes it easy for customers to remember the logo. Minimum use of colors, simple and understandable fonts, and simple shape – these are the parameters that will help you in creating a simple logo.
Conclusion:
Remember that creating an outstanding brand logo design may take a few reworks. Keep asking for the feedback of the clients once you start creating the logo design. You can also ask them to offer a proper guideline so that you can follow that and create the perfect logo for them.